Dubai RTA launches good taxi-top billboards on 11,000 cabs

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Dubai: The Roads and Transport Authority (RTA) has began putting in good taxi-top billboards as a part of its endeavours in producing and diversifying revenues, the authority introduced on Tuesday.

Khalid Al Awadi, director of Transportation Techniques at RTA’s Public Transport Company, stated: “We work on creating funding alternatives by means of strengthening partnerships with the non-public sector, and work in the direction of supporting the taxi sector by means of diversifying revenues sources. This venture goals to speculate our property in serving the wants of purchasers by means of good billboards put in on the roofs of greater than 11,000 taxis. Advertisements on show will promote the services and products of advertisers contracting with RTA.”

“We’ve got began with the set up of 100 billboards on automobiles belonging to the Nationwide Taxi firm as an preliminary part. The venture is suitable with RTA’s digitisation drive and the good metropolis tasks because it makes use of cutting-edge know-how to fulfill the service wants of the general public,” he added.

In accordance with RTA, “the good billboards will present educative and informative content material about occasions and actions. The billboards system is sensible and automatic so the content material on show mechanically adjustments to suit the audience based mostly on automobiles areas, as per because the advertising plan mapped out by the advertiser.”

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