WOBURN (ProOmani) – A Massachusetts firm is working to vary retail and provides companies extra choices. Now they’re turning their consideration to well being care amid the COVID pandemic.
In a small warehouse in Woburn, Joel Kamm is busy constructing what appears to be like like tiny dwelling. However because the title Flexetail suggests, they’re placing the flexibleness in retail.
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“We felt that the system that was in place for brick and mortar retail needed to change,” mentioned Kamm.
Kamm builds the sturdy cell models to make use of as pop-up retail outlets that may be set-up anyplace for a day, per week or longer.
Flexetail has labored with nationwide manufacturers like DHL, which is planning package deal drop-offs at Meeting Sq. in Somerville, and smaller native corporations who’re utilizing these trailers to introduce their manufacturers to prospects with out the funding of a brick and mortar retailer.
The Boston Bruins have offered gear from certainly one of these models, together with Hire the Runway and native activewear firm Booty by Brabants.
“You need to use this to deliver your product out to your prospects versus having prospects come to you,” Kamm mentioned. “You’ll be able to truly go to your prospects.”
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It’s an concept that additionally works in well being care, notably in a pandemic when some individuals are afraid to go a hospital.
“What cell applications have allowed us to do is to flip this mannequin of ‘The physician will see you now’ to ‘Truly, the affected person will see us,’” mentioned Massachusetts Basic Hospital Dr. Elsie Tavares.
Tavares works with the Kraft Middle for Group Well being and so they have commissioned a trailer to deliver well being care into underserved communities. The unit is about up as an examination room.
The unique objective was to deliver dependancy companies to neighborhoods across the metropolis of Brockton, however Tavares expects the unit to be pressed into service for coronavirus care.
“It might simply be used for vaccine supply,” Tavares mentioned.
The trailer has a classy hydraulic system elevate system to provide it further stability. It’s anticipated to roll out of the warehouse someday in February.
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“I’m excited to see it and I’m hoping it would encourage different organizations to consider a trailer or cell strategy for an entire host of COVID and non-COVID associated care,” Tavares mentioned.